Join us for the 2025
Parade and Festival!

Get ready! The parade returns on July 4, 2025 along The Alameda in San José. Parade and festival registration now open! Sign up below.

Get Notified

Subscribe to our newsletter to hear about parade details, sign up notification, and t-shirt availability. We won’t spam you: we only send a handful of emails each year leading up to the event!

Our Community Values

The Rose, White & Blue Parade is committed to creating anti-racist work that positively engages, uplifts, and represents the multicultural communities of San José and beyond through a culturally relevant event on Independence Day. Through our thoughtful partnerships with key members of the community, we purposefully unpack and rethink how and why the Fourth of July is celebrated. The Rose, White & Blue Parade and its partners strive towards reframing patriotism as a call to action for advocating within our community to uphold equality, justice and fair and humane treatment for everyone. Through our diverse education programs, we work to dismantle systematic racism, combat prejudice through exposure, and seek the end of violence and oppression through displays of community at the annual parade and festival.

Our 2025 Parade Partners